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apple brand perception

Whenever Apple introduces a new product, consumer expectation is unmatched by any other brand today. Apple mission statement is “ to bringing the best user experience to its customers through its innovative hardware, software, and services. Marketing experts like Marc Gobe argue that Apple's brand is the key to the company's success. 1 place in Top 50 Most innovative companies. Apple users have come to expect nothing less than brilliant innovation and revolutionary technology in their phones and computers. Apple is one of the leading branding companies in the world. And Apple is a type of company which understand their customers & future aspects of innovation in a way that no other companies do. Why Apple is looking to shift brand perceptions to become more than just ‘the iPhone maker’ As quarterly sales growth slows and Apple warns of its first drop in revenues for almost 13 years, the company is looking to shift perceptions of its brand away from hardware like the iPhone and iPad to services and apps. That’s the reason that apple is at no. ” Tim Cook, Apple’s current CEO, stated this as the company’s mission statement and included it in the 2018 annual report. values. This paper endeavors to recognize the consumer perception towards the Apple products and what is Apple’s ideology.

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