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All rights reserved. Burger King's not the only fast food chain trying out creative ways to get people to download its mobile app. It's not clear what the McDonald's Corporation thinks of the campaign but Kasila said, "The only instance where it might not seem [Burger King stood for love], is when we’re bantering with our competitor. "We thought, what a better way to convey our values than by portraying an all-encompassing kiss between Burger King and McDonald. And earlier this year, the well-documented burger rivalry between Burger King and McDonald's heated up once more, with the former teasing the latter about its cooking methods via a series of well-placed billboards (or 'grill-boards'). "Burger King has always stood for equality, love and everyone’s right to be just the way they are," Burger King Finland’s Brand Manager Kaisa Kasila said in a statement. The images, which appeared in public spaces throughout Finland, were part of September's Helsinki Pride Celebration, MediaPost reports. Benefit from our monthly exclusive magazine content in multi-format. © Carnyx Group Ltd 2020 | The Drum is a Registered Trademark and property of Carnyx Group Limited. But due to the size of its own burger, the rival was often eclipsed from sight. In 2017, the brand's #NeverTrustAClown campaign intimidated its rival and its famous clown, Ronald McDonald. Back in 2015, Burger King Brazil convinced McDonald's superfans to get its rival to the Big Mac tattooed on their arms. The ad was created by Burger King Sweden after McDonald’s lost a case against Irish fast-food chain Supermac’s. Burger King last week unveiled a poster ahead of Finland's Pride celebrations — and passers-by may have been startled to see it bearing the mascot of its biggest rival, McDonalds. The two burger rivals make out as part of Burger King's Pride campaign in Finland. The image is also displayed on Burger King’s Finnish website, as part of its “Love Conquers All” campaign. We wanted to show that in the end, love always wins. And we know McDonald’s stands for the values we stand for, too. We're loving it.". And we know McDonald’s stands for the values we stand for, too. Holding events to support, inform, challenge and advise. It hid a Big Mac behind every Whopper ad that its creative agency BBH made this year. Creating compelling content your customers will love. As 2019 winds to an end, Burger King has a secret to reveal: to prove that the Whopper outsizes rival McDonald’s Big Mac it has hidden one behind every advert this year. "We thought, what a better way to convey our values than by portraying an all-encompassing kiss between Burger King and McDonald. Burger King & Ronald McDonald kiss in ad celebrating “everyone’s right to be just the way they are” The posters include the tagline, "Love Conquers All." This article is about: World, Burger King, McDonald's, Creative Works, Creative, Brand. easing the latter about its cooking methods via a series of well-placed billboards (or 'grill-boards'). As 2019 winds to an end, Burger King has a secret to reveal: to prove that the Whopper outsizes rival McDonald’s Big Mac it has hidden one behind every advert this year. 75% of The Drum Magazine readership are senior management or above. But we want to be clear — it all stems from the respect we have for them. Explore the latest, and greatest, creative work from around the globe. “The only instance where it might not seem so, is when we’re bantering with our competitor. Burger King’s Whopper is positioned as a heftier option for fast-food lovers getting their burger fix. Last year, Burger King UK’s response to Kanye West’s love of McDonald’s became the most-liked branded tweet of all time. At the Hamburg premiere of IT (the scary clown box office hit based on Stephen King's novel) the burger retailer flashed two spotlights on the screen prior to the credits rolling, the first stating: ‘The moral is: never trust a clown’ and the second flashing up the Burger King logo. Subscribe today and be educated, entertained and empowered. The Latest news for the marketing & media industries. Hit the C-suite spot. Of the ads, Burger King said: “We thought, what a better way to convey our values than by portraying an all-encompassing kiss between Burger King and McDonald. Following this, it launched a 'Very Scary' campaign that offered free Whoppers to the first 500 clowns to show up at its London flagship restaurant on Halloween night. This is the latest in a long line of McDonald's-targeted advertising from Burger King that cheekily roasts its competitor. Search 2,345 jobs in marketing, advertising, creative and media. Burger King released ad seeming to show mascot kissing Ronald McDonald ahead of Pride week "Love Conquers All" was the message of the ad debuted before Finland's Pride festivities It is of course just a good old fashioned product comparison idea, but it's been brought bang up to date by some lateral thinking and rebellious media behaviour.

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